The arrival of 2021 has actually seen Burger King go out with the old and in with the brand-new. Right now, the most apparent modification is its new logo. Throughout the year, it’s also due to revitalize uniforms and product packaging along with its signs, marketing, and marketing. Based upon its logo design expose, the brand might be headed for a winning year.A quick
history of Burger King logo designs
Hamburger King initially began as Insta Burger King. Their initial logo was their name in black, topped by what looked like a sun in gray and black. This lasted one year (1953-1954). They then switched to utilizing simply their name in black. This lasted from 1954 to 1957.
In 1957, Hamburger King presented color and intricacy. Their logo design ended up being a king sitting on top of a hamburger, sitting on top of a banner with their name and the slogan “HOUSE OF THE WHOPPER”. This lasted from 1957 to 1969.
In 1969, they introduced a brand-new logo with their name “sandwiched” inside a bun. This basically lasted from 1969 to 1999 although the coloring was retouched in 1994. The dawn of the new millennium triggered Hamburger King to upgrade its logo design. The “whopper” design stayed, but it was slanted slightly and surrounded by a blue crescent.Its “2021” logo style
is basically a return to the 1969-1999 logo design. It’s been streamlined and upgraded somewhat, but that is really all.New 2021 Burger Kink Logo Design Its “2021 “logo style is basically a
return to the 1969-1999 logo design
. It’s been streamlined and upgraded somewhat, however that is actually all.A masterclass in flat logo style There are 3 primary reasons why the new logo design is a masterclass in flat logo design. To start with, it’s easy. One of the very first
lessons a logo design designer discovers is that less is more in logo style. The less you try to load into a logo design, the simpler it is for audiences to absorb it rapidly. This is particularly essential in today’s fast-paced world.Secondly, it gets back on brand name. Just eliminating the blue crescent would have improved the logo. Blue is discovered in the natural world, but it
is unlikely to be connected with wholesome food. Changing out the generic yellow circle for a whopper bun makes it clear that the logo connects to a food business.Reorientating the text makes it easier to scan quickly. What’s more, the typeface gives an image of thick, rich juiciness. It conveys the message that this is exactly what you can get out of a Burger King burger.Thirdly, it works
throughout a variety of media. Burger King needs a logo design that looks as great on crumpled packaging as it does on Instagram. This suggests that vibrant is beautiful. You want chunky shapes, thick text, and intense colors.The power
of familiarity All the previous remarks could apply to any logo. There is, however, one extra reason that the new Burger King logo design is a winner. It connects back to Burger King’s many established logo design. Familiarity can be an effective
tool. It’s one McDonald’s utilizes frequently( and successfully). The brand-new logo design might permit Hamburger King to take a leaf out of its arch-rival’s playbook.